Getting Ready For Startup Weekend











The most formal parts of Startup Weekend happen at the beginning, with the pitch,  and at the end, with the presentations before the judges. If you’re going to pitch an idea, here is a guide that will help you think through your idea and structure your pitch. If you plan on joining a team, here is what you can expect to hear on Friday night.

1. Focus on the problem you want to solve:  There are many problems out there; for every problem there are many solutions. Take something as basic and primal as needing to eat. You can solve the problem by eating food you make at home or food from a famous restaurant downtown. You can eat a carrot or a double bacon cheeseburger. You can eat in many different ways, but the problem stays the same: you need to eat. The same is true of startups.

The problem you want to solve could have different solutions from each of the participants. Startup Weekend is about talking to other people and using many ideas to turn them into the best idea for your market

2. Mention how you think the problem should be solved: If you can, try to leave it as bare-bones as possible. Try to talk about your idea using the following bare-bones formula: I want to build a _____ that does _____. Substitute web site or mobile app in the first blank and the core functionality in the second blank. For example, “I want to build a mobile app that helps parents keep track of their children’s doctor’s appointments.” Leave it at that and move on. You only have 60 seconds!

3. Talk about your secret skills: We all have one. Can write great copy?  Great code?  Know all the words to A/B test for improving signup on a landing page? So think about your own skills and passion and why you have a special ability to solve this problem.  Do you have an aesthetic eye and/or ability to make a website or app look amazing? Do you happen to be very nice?

4. Tell us what you already know: Maybe you’ve already done your market research. Maybe you even have real market validation from real customers. Maybe you know the market size of your industry or the market cap of your biggest competitor. Maybe there are 8,000,000 monthly searches for your problem. Show your audience what you’ve already done to validate the problem, the customer, and the idea.

5. Showcase your winning personality: It’s not about the idea after all – it’s about the team. You have 60 seconds to showcase the best version of yourself. No one wants to work with a jerk.

6. Show up with an idea that does something meaningful: Think of how you can improve someone’s life for the better. Think big; solve problems that affect large or small groups of people in profound ways. You’re here to change the world, after all, aren’t you?

If you have questions about  Startup Weekend, or if you want to say hi, email Tom at – we’d love to help! Or just chat – we’re good at that, too!

Stay connected to organizers and participants: Join the Startup Weekend Japan group on Facebook

Follow @swtokyo on Twitter Wait – you haven’t gotten your tickets yet?!?! What are you waiting for?











If you have questions about  Startup Weekend, or if you want to say hi, email Tom at – we’d love to help! Or just chat – we’re good at that, too!

Stay connected to organizers and participants: Join the Startup Weekend Japan group on Facebook

Follow @swtokyo on Twitter Wait – you haven’t gotten your tickets yet?!?! What are you waiting for?

またチケット買ってませんか?!?!何を待ってるんですか? ^^